Tuesday, May 8th — U.S. Travel Rally Day

Travel Rally Day

Travel Rally Day is a concerted effort to demonstrate travel’s impact on local workers, businesses and economies. Please wear red!

7:00am-8:30am — Upbeat Breakfast at The Coeur d’Alene Resort on U.S. Travel Rally Day. Jerry Jaeger, Co-Owner of The Coeur d’Alene Resort and Gary Norton, Owner of Silverwood Theme Park, will be speaking on tourism. $14 in advance, $19 at door. Please RSVP to Brenda Young at 208.415.0110.

9:00am – 6:00pm — Idaho Travel Council Meeting, Grant Presentations, Public Welcome (Coeur d’Alene Resort, Casco Bay Room, Conference Center) — Grant presentations and a special 12:30pm presentation by Ruf Strategic Solutions – Terry Berggren, Director of Destination Marketing. Terry will present research findings from a fresh study done on Idaho Tourism Inquiry records.

12:00pm – 5:00pm — ICORT Registration Desk Opens, Exhibitor Set Up Begins (Coeur d’Alene Resort Conference Center) — Conference name badges sponsored by Sunset — early arrivals can also pick up Tubbs Hill hiking trail map

4:00pm-4:30pm — Intro to Twitter by @JamieMorganCDA (location to be tweeted)

4:30pm-5:30pm — TweetUp – Meet your fellow #ICORT Twitter friends (location to be tweeted)

5:30pm – 8:00pm — Evening Reception with Exhibitors, Taste of Idaho – Local Food Showcase (Coeur d’Alene Resort Conference Center) — sponsored by TripAdvisor
Idaho Preferred local food showcase Idaho Preferred Local Food Showcase Menu

Idaho’s Ballard Farm Cheese Display featuring:
Our local dairy specialty assorted marinated cheese curds, Danish pearl cheese, and Idaho Golden Greek Grillin’ cheese prepared by chef attendant With warm lime and honey, assorted crackers and fresh fruit and berries.

Sun Valley Ruby Red Smoked Trout
Served on platters with cream cheese, fried capers, minced red onion & chives, grated egg white & yolk, toasted Idaho baguette, sweet brown bread, and our cracker assortment.
Dilly’s® Mild and Spicy Pickled Assortment
Asparagus, green beans and spicy baby dill pickles.

Famous Idaho Potato Martini Action Station Served in mini martini glasses with your choice of: Seasoned oven baked Idaho Baby Baked potatoes or Idaho’s mashed Russet potatoes with crispy Idaho Gaufrette Guests are now ready to top their choice of potato with the following toppers: Hot melted butter, crispy Prosciutto, grated Asiago & cheddar cheeses, homemade Pico de Gallo, Bakon® vodka sour cream, chopped fresh chives and Idaho forest chanterelle mushroom ragout.

Idaho Buffalo and Lentil Soup Shots
Served with horseradish cream and homemade crackers.
Idaho Onion Casserole Ringers
Beer battered onion rings stuffed with Idaho onion Casserole topped with melty cheddar cheese
Snake River Farms Kobe Flat Iron Steak 
Carved table side and served with caramelized Idaho onions, balsamic syrup and Toasted baguette
Idaho Huckleberry Jubilee
With homemade vanilla ice cream in a Almond Florentine bowl

8:00pm — Open evening to explore downtown Coeur d’Alene

Wednesday, May 9th

7:00am – 10:30am — Registration Desk Open (Coeur d’Alene Resort Conference Center)

7:30am – 8:20am — Breakfast and Minute Connections Event (Bays 4-6, Coeur d’Alene Resort Conference Center), Minute Connections presented by the North Idaho Tourism Summit – Have you ever been in a room full of strangers and wondered how to break the ice and let them know about the great business you represent? We have the perfect opportunity for you to put your best foot forward and share who you are and what you have to offer through your business. “Minute Connections” is that opportunity, and we invite you to participate!  Come prepared with a box full of your business brochures, cards or special offers to share at a round table one-minute presentation to at least 50 different attendees. It’s fast paced, fun and networking at its best! Breakfast sponsored by Alaska Airlines Magazine

8:30am — Welcome and Opening Session (Coeur d’Alene Resort Conference Center)

  • Karen Ballard, Administrator, Idaho Division of Tourism
  • Jeff Sayer, Director, Idaho Department of Commerce
8:45am – 10:15am — General Session – “Mastering Online Reviews and Reputation Management”, Keynote Presenter: Jay Karen (Bays 4-6, Coeur d’Alene Resort Conference Center), Marketing is no longer just having rack cards and a pretty website. In the age of Web 2.0, marketing now includes monitoring and influencing your reputation, all of the various new forms of social media web sites, i.e. Trip Advisor, Yelp, Twitter, Facebook, Flickr,, You Tube and even Google. Learn the do’s and don’ts, and be a confident player in the new age of marketing.  Keynote Sponsored by the Idaho Bed and Breakfast Association

10:15am – 10:45am — Coffee Break with Exhibitors (Bays 4-6, Coeur d’Alene Resort Conference Center), Sponsored by Reader’s Digest

11:00am — Buses will depart for Silverwood Theme Park for mid-day meetings and activities (Coeur d’Alene Resort Bus Lane, North Side of Building)

12:15pm – 1:15pm — General Session and Luncheon “Expose Yourself – Putting Personality Up Front to Increase Your Business”, Keynote Presenter: Tim Brady (Silverwood Theme Park), It’s time to bare it all.  With so many blended options for travelers, showcasing your individuality can help make you a standout.  In this hour’s session you will see how putting your business’ personality in the spotlight can shift your sales to a new level and separate you from the pack.  Keynote Sponsored by the Idaho Bed and Breakfast Association

1:15pm – 2:45pm — Idaho Lodging and Restaurant Association (ILRA) Board Meeting (location to be announced)

1:20pm – 2:00pm — General Session “Seasonal Employees and Customer Service”, Keynote Presenter: John Jachim (Silverwood Theme Park), Keynote Sponored by Silverwood Theme Park

2:00pm – 3:00pm — PLAY IN SILVERWOOD THEME PARK!!  Rides will be open exclusively for ICORT attendees.

2:50pm — Buses load at Silverwood Theme Park to depart for Field Trips (advance reservations required, see registration link to reserve your seat)

3:00pm — Buses depart from Silverwood Theme Park for Field Trips

  • Culinary Tourism Trip (returns 6:30pm) – Get on the Fun Bus! This trip will whisk you away to taste and savor the culinary talents of our area! Sample hand-crafted beers at Sandpoint’s Mick Duffs, wines from Pend Oreille Winery, and delicious treats from the local culinarians. Savor the winemakers’ offerings at Coeur d’Alene Cellars in Coeur d’Alene, one of our state’s most notable wineries!
  • Farragut State Park Trip (returns 6:30pm) – Join ROW Adventures on a three-hour tour to bike through the forests of Farragut State Park (once the largest Naval Training Station in the world) and then paddle on the crystal waters of Lake Pend Oreille. Our friendly guides will get you set up on a front-suspension mountain bike for a fun and easy ride combining roads and trails through pine-scented air.  After about an hour-long ride, we arrive at the kayaks and trade pedals for paddles to kayak on the cool, clear water of this spectacular lake.  Formed by glaciers during the last ice age, it is the fifth deepest lake in the United States.  The dramatic forested mountains and narrow bays create a setting that is not unlike the fjords of Norway or glacial bays of Alaska.
  • Wallace and Silver Valley Trip (returns 6:30pm) – Jump on the Silver Valley Magical History Tour with Prime Minister Rick Shaffer at the helm.  Depart modern day Silverwood Theme Park for the thrills of another ilk. Travel back in time to the days of young Idaho with its origins in the gold and silver mining camps of Murray, Kellogg, Page, Eagle and Wallace. Walk in the same steps as Wyatt Earp, Calamity Jane, Big Ed Pulaski and President Teddy Roosevelt as the Coeur d’Alene Mining district affected the goings-on of a new country and growing world. Coach along the old Mullan Road to the Silver Capital of the World, Historic Wallace where history lives every day. A fun-filled scavenger hunt/poker crawl will ensue with all time travelers hitting the well-heeled streets in search of history, mystery, fun and prizes. Sure to be included is the Oasis Bordello, Wallace District Mining and Northern Pacific Depot Railroad Museums as well as the newly reprised Wallace Brewing Company and the North Idaho Mountain Breweries. Retreating well-informed and happy, the troupe will stop by the Old Mission State Park for a bit of spiritual engaging at the Oldest Standing Structure in Idaho and perhaps the newest being the Sacred Encounters. Get educated, get up and moving and come along for some real fun!

6:30pm – 7:30pm — Idaho Lodging and Restaurant Association (ILRA) Reception (Bays 4-6, Coeur d’Alene Resort Conference Center), Appetizers and no-host bar

7:30pm – 8:15pm — Idaho Lodging and Restaurant Association (ILRA) Award Presentations, AAA Four Diamond Award (Coeur d’Alene Resort Conference Center)

7:30pm – 10:00pm — Idaho Bed and Breakfast Association (IBBA) Annual Meeting, Awards, Dessert (The Roosevelt Inn Bed and Breakfast)

7:30pm – 10:00pm — Coeur d’Alene Dine Around (locations vary, see Host Committee page for suggestions, coupons and information will be included in registration packets)

Thursday, May 10th

7:00am – 12:00pm — Registration Desk Open (Coeur d’Alene Resort Conference Center)

7:00am – 8:00am — Breakfast  (Bays 4-6, Coeur d’Alene Resort Conference Center) Sponsored by Meredith Travel Group

8:10am — Rick Just, Comprehensive Planning Chief, Idaho Department of Parks and Recreation (Bays 4-6. Coeur d’Alene Resort Conference Center)

8:15am – 9:30am — General Session (Bays 4-6. Coeur d’Alene Resort Conference Center),
“Playing to Win in a Changing America”   Keynote: Emilyn Sheffield
Boomers, Millennials, and Latinos are large and important groups to serve.  These groups aren’t uniform but they are huge…each 50 – 80 million strong. Who are they? Where are they? How do you capture the power of their hopes and dreams to improve your bottom line and advance your mission?  Keynote sponsored by Bureau of Land Management
Sponsored by: Bureau of Land Management, Introduction by Robin Fehlau, BLM State Outdoor Recreation Planner

9:30am – 10:00am — Coffee Break with Exhibitors (Bays 4-6, Coeur d’Alene Resort Conference Center) Sponsored by Golf Digest

10:00am – 10:45am — Breakout Sessions I , some sessions repeat – see  Session II

  • Partnerships and Friendly Rivalries (Bay 1A) – Speaker: Kim Birrell, Rocky Mountain International – How this 4 state partnership works and how it benefits our region, why working with rivals can benefit Idaho greatly, how partnering with others in your region (suppliers who are rivals) can help your local area.
  • What The New Market of Guests Want From You and What You Can Do To Deliver (Bay 1B) – Speaker: Jay Karen – The lodging industry has done a phenomenal job taking care of the Silver Generation and the Baby Boomers – but what about Gen X & Y?  There is a whole new generation of travelers out there with more choices in front of them than ever – and if you’re not in the game, they might completely bypass you.  We’ll discuss everything from décor to databases and food to the “f” word.
  • Getting the Big Tourism Picture (Beauty Bay) – Panel discussion with the North Idaho Tourism Summit – In our competitive tourism marketplaces, all stakeholders in a region must come together to create a more visitor-centric travel experience. Hear from the all-volunteer planning team of the North Idaho Tourism Summit on the origin of the Summit, the vision for an all-inclusive tourism discussion and how to engage businesses and organizations across an entire region to promote the tourism industry.
  • Millennial FAMS: Learn from Tomorrow’s Visitors (Boardroom 5A,7th floor) Speaker: Emilyn Sheffield – Millennial FAMS: Learn from Tomorrow’s Visitors Today  – In the follow-up session that tiers off her keynote, Emilyn will explore ways to engage Millennials and their perspectives in planning and marketing your business and in managing public lands.  She’ll share wry, funny, and instructive findings from several recent Millennial consultants and FAM’s.  You’ll also get tips on how to host your own Millennial FAM’s (repeats in Session II)
  • Ruf Strategic Solutions (Boardroom 5B, 7th floor) – Speaker:  Terry Berggren, Director of Destination Marketing – Terry will present research findings from a fresh study done on Idaho Tourism Inquiry records.  Learn what segments performed well for Idaho and what RUF identified as travel targets for prospective travelers.  (repeats in Session II)

11:00am – 11:45am — Breakout Sessions II, some sessions repeat – see Session I

  • Extending Stays: Stretching Strategies (Bay 1A) – Speaker: Tim Brady – Did you know the overnight guest is the easiest guest to build on extending their stay?  Learn how to successfully shift your average stay from 1.3 nights to 2.1 nights over the course of one year by using “stretching strategies”.
  • What The New Market of Guests Want From You and What You Can Do To Deliver (Bay 1B) – Speaker: Jay Karen – (repeat Session I)
  • Getting the Big Tourism Picture (Beauty Bay) – Panel discussion with the North Idaho Tourism Summit (repeat Session I)
  • Millennial FAMS: Learn from Tomorrow’s Visitors (Boardroom 5A, 7th floor) – Speaker: Emilyn Sheffield – Millennial FAMS: Learn from Tomorrow’s Visitors Today (repeat Session I)
  • Ruf Strategic Solutions (Boardroom 5B, 7th floor) – Speaker:  Terry Berggren, Director of Destination Marketing  (repeat Session I)

12:00pm – 1:30pm — Governor’s Award Luncheon (Bays 4-6, Coeur d’Alene Resort Conference Center), includes Idaho Travel Council Choice Awards, Kyle Walker Award Winners, The Governor’s Lifetime Achievement Award, National Travel and Tourism message from Governor Otter, Raffle Drawings by North Idaho Tourism Summit

2:00pm — Idaho Scenic Byway Meeting (location to be announced)

2:30pm — Idaho Lodging and Restaurant Association Golf Tournament Fund Raiser benefiting the Larry J. May Hospitality Scholarship Fund (Coeur d’Alene Resort Golf Course, additional registration required) For more information, contact Pam Eaton, Executive Director, Idaho Lodging and Restaurant Association, 208.342.0010 (office), 208.342.0060 (fax) or or

About the Larry J. May Hospitality Management Scholarship Fund: Created by family and friends to memorialize this long time hotel entrepreneur to provide scholarships for Idaho students pursuing a degree in a hospitality related program at their choice of an accredited public or private college or university. Hospitality related programs include (but are not limited to) hotel/lodging, culinary, restaurants, entertainment/golf club, resort, business, and the travel and tourism industries. Scholarships from the fund are awarded to a student graduating from an Idaho high school or to a student that has been employed in the hospitality industry in Idaho for a minimum of two years. Scholarships from the fund are awarded primarily on the basis of a student’s sincere desire for further education, and individual achievement as evidenced through participation in outside interests and activities, leadership roles and/or work experience. Grade point average or academic standing shall not be the primary determinant.

Agenda is subject to change.


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