Terry Berggren — Director, Destination Marketing, Ruf Strategic Solutions
Terry Berggren has been at Ruf Strategic Solutions since 1997 and has 25 years experience in database marketing. He is responsible for helping Cruise Lines, Time Shares, Countries, States and CVB’s recognize the power and potential of their databases. Terry’s consultative approach and acute comprehension of direct marketing result in success for clients. Using techniques such as eLead generation, file scoring, data appends, cleansing and of course Social Media, Terry creates custom solutions to fit the unique needs of each destination.
As a leader in the Tourism marketing industry, Terry has been referenced in numerous publications, including Direct Magazine, Target Marketing Magazine and ARDA Developments Magazine. Terry also serves on the Board of Directors for the Travel & Tourism Research Association, The KCCVA and as an Advisory Board member of DMAI.